In this unrelenting economy we have endured over the past three years -Entrepreneurs were some the “hardest hit”individuals in the marketplace. That means foreclosures, Bankruptcies, Divorces, Evictions, and Lawsuits. All of this is “Public Knowledge”. Does it mean that the Entrepreneur who bought a house under the auspices that the house was worth more that it is today is a bad guy? Does it mean that.. because he got a Divorce, he’s a bad guy? Furthermore, because a person filed Bankruptcy, does that mean he is a failure. No, it means that he failed. In life there is failure. In fact our fore fathers and most of our American Heroes were massive failures. However, because they were fighters and strivers they turned things around and became legends. They left legacies that liberated millions of people. Let me put it in perspective for you by asking you a few questions.
What Would The World Be Like Today? IF…….
What would the world be like today if Walt Disney were to have quit after his first bankruptcy.. What if he said as so many do…”Oh shucks…Just my luck. I better take a job”
What would the world be like today if Abe Lincoln quit after his first three failures at becoming elected in political office. Or when his first business failed and he owed a dear friend $17,000. That”s in the 1800′s…Its like a million dollars today.
How about a more modern example…What would the world be like today IF..Lady Gaga were to quit after she was fired from Def Jam Records?
How about Madonna? Did you know she was a dancer, homeless and eating out of Garbage cans before she became the biggest Mega Star in human history…Yep…That was the same life time.
What would the world be like if Albert Einstein would have just given up when he couldn’t get a job even as a substitute teacher. Friends and family had to pull favors to get him work here and there. Or where would we be if Einstein just said to himself…”I’ll never be anything more than a patent clerk”
Unfortunately, when entrepreneurs stumble, Google and other Engines make the information available for all eyes to see.
Although the published negative stuff never fully gets removed from the Internet, the fact still remains that 85% of people never go past page one. Even higher than that ever go past page two and higher on page three. Reputation Management is the art of installing positive & productive information about you & your company on page one and pushing the negative info published on you so far back that if anyone ever did find it…They would certainly have to wade through tons of positive publicity, videos, blogs, etc. By that time, they would more than likely determine that your successes far outweigh your failures. How much is that worth? Could be worth tens of thousand of dollars to the individual looking to do business with others.
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